Chris Kresser: I don’t tend to read comments on my blog posts anymore. There’s just too much going on. But we have someone still who reads or at least skims every comment because the comments are moderated typically. Actually it’s a little more nuanced than that. If someone has never left a comment on the blog, it automatically goes into the moderation queue. If someone already has left a comment, then it’s not automatically moderated. It doesn’t go into a moderation queue, but I have a staff person that still looks at them and makes sure that they’re kosher and there are not any personal attacks or inappropriate stuff in them. And the same is true for Facebook comments.
Having said that, I actually am moving back toward a strategy where more comments will be answered both on the blog posts and in Facebook, and we’re actually going to start to look for people to hire, and we’ll probably do some kind of trade as well, have some ambassadors that do this, because I think as the world becomes more digital, particularly as information products and information on the internet becomes more available and prolific, it’s more and more important to provide as close to a real human experience as you can. So I think things are going to start moving back toward that. It’s gone from being highly personal to really impersonal to becoming more personal again, and so on Facebook we’re going to start answering comments, and we’ll probably start answering more questions, as much as we can, on blog posts, as well. We’re not talking about answering personal medical questions, but there are so many situations where someone asks a question and I’ve already written a blog post or have a podcast that could answer that question, and so it would just be an ambassador who’s familiar enough with my content to say, Oh, hey, check this out, and link to that. That’s often all people are really looking for, and it’s relatively simple to do that.