Chris Kresser: Initially I did all of my own social media. As you can imagine, as time has gone on, that’s become more and more difficult, given all my other commitments and obligations, so I do have now a team of people who do social media that have been working with me for a while and they know me and my work very well, but I’m still very much involved.
Here’s how it works: We have an Evernote shared notebook. As you know, I come across tons of research every day through my RSS feeds and saved PubMed searches and just my voracious reading, and when I find a link that I want to share in social media, I have an Evernote Web Clipper extension installed in Chrome, the browser that I use, and I clip that link to the shared social media network with a few notes about what should be posted. And then the social media team also will find stuff and add it to that shared notebook.
Then about a week before stuff is supposed to be posted, I go into the social media notebook and I review. There are certain posts that are tagged “CK Review,” and so I do a tag search for “CK Review,” and I see all the posts that need my approval. So I’m still approving every post that goes out, and that’s how I make sure that what they post is kosher. That takes a fraction of the time that it would take for me to create all of those posts myself.
Tying this back to the digital detox and what Anthony asked, when I’m going to be away for a couple of weeks, the team knows well in advance, so they actually create all of the posts that are going to be done while I’m gone, and I approve them all before I leave on that trip.
So it’s kind of a combo. I still do some of it, in the sense that I choose the articles and I write little commentary that goes with some of the stuff that we post. My team chooses some of the stuff, but I still approve all of it.